{"id":5426,"date":"2026-06-04T13:10:05","date_gmt":"2026-06-04T13:10:05","guid":{"rendered":"https:\/\/celebrateidea.com\/?p=5426"},"modified":"2026-06-04T13:10:05","modified_gmt":"2026-06-04T13:10:05","slug":"how-to-create-content-on-linkedin-to-attract-your-ideal-prospects","status":"publish","type":"post","link":"https:\/\/celebrateidea.com\/?p=5426","title":{"rendered":"How to Create Content on LinkedIn to Attract Your Ideal Prospects"},"content":{"rendered":"<p>Wondering how to attract the people on LinkedIn who actually want to buy from you? Want to know which LinkedIn post formats drive the right kind of reach and engagement?<\/p>\n<p>In this article, you&#8217;ll discover a three-part LinkedIn content funnel framework plus the specific post formats and posting ratios that make it work.<\/p>\n<figure>\n<p>\n<iframe loading=\"lazy\" title=\"Social Media Marketing Podcast\" width=\"790\" height=\"444\" src=\"https:\/\/www.youtube.com\/embed\/videoseries?list=PLyqdnWmgSb_ZM5lBiO0zqd-oC8PAofmAe\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/p><figcaption><em>This article was co-created by Will McTighe and Michael Stelzner. For more about Will<em>, scroll to the end of this article.<\/em><\/em><\/figcaption><\/figure>\n<h2 id=\"h-why-you-should-build-a-funnel-based-linkedin-content-strategy-and-how-to-get-started\"><strong>Why You Should Build a Funnel-Based LinkedIn Content Strategy and How to Get Started<\/strong><\/h2>\n<p>The biggest obstacle that keeps most people from getting started on LinkedIn isn&#8217;t strategy; it&#8217;s the fear of posting at all. Will says you figure out what works by posting, not by planning. That trial-and-error period is necessary. And there&#8217;s a built-in mercy: when your content isn&#8217;t good, LinkedIn doesn&#8217;t show it to many people. The embarrassment risk is lower than it feels.<\/p>\n<p>The key mental shift Will made was treating LinkedIn like a job rather than a hobby. He studied what performed well, identified patterns, and applied the learnings consistently. That rigor is what separates accounts that grow from accounts that plateau.<\/p>\n<p>The first stage of the job is building awareness, getting strangers to know who you are and follow you. The second stage is building trust, giving your followers reasons to believe you can deliver on your promises. The third stage is lead generation, demonstrating that you deliver results for people like them.<\/p>\n<p>Each stage requires different content types, formats, and ratios in your weekly posting schedule. The sections below break down each one.<\/p>\n<p>The strategy works, but only if you apply it over time. Will McTighe is entering his third year of posting, and his businesses are now on track to exceed $2 million in annual revenue.<\/p>\n<p><strong>Pro Tip<\/strong>: Before writing a single post, map your target audience first. Who exactly are you trying to reach? What are their specific pains? What do they want? Your content strategy should be built around the answers to these questions.<\/p>\n<h2><strong>#1: Create Awareness Content to Grow Your Followers<\/strong><\/h2>\n<p>Two subtypes of content serve the awareness goal, but they work differently: educational content and broadly relatable content.<\/p>\n<p>Educational content converts more followers per view.<\/p>\n<figure class=\"article-inline-figure\"><img src=\"https:\/\/www.socialmediaexaminer.com\/wp-content\/uploads\/2026\/05\/SMMP721_PRIMARY_BLUE.jpg\" alt=\"How to Create Content on LinkedIn to Attract Your Ideal Prospects\" class=\"article-inline-img\" loading=\"lazy\" decoding=\"async\" \/><\/figure>\n<p>When someone reads a post that teaches them something specific and actionable, they&#8217;re more likely to follow you because they want more of the same. A post reacting to a news item in your niche is one of the most effective ways to do this.<\/p>\n<p>For example, Anthropic released a list of startups they&#8217;d like to see built. If you&#8217;re targeting founders, you could post that news along with your perspective on which opportunities are most significant. A founder reading that gains something concrete, such as ideas they wouldn&#8217;t have found on their own, and starts to see you as the person to follow for this kind of intelligence.<\/p>\n<p>The niche matters enormously here. A post about the latest courses from Anthropic on how to use AI won&#8217;t resonate with chief information security officers. A post framing those same resources as tools specifically for cybersecurity work will. Your content has to address topics your target audience actually cares about.<\/p>\n<p>Broadly relatable content builds awareness but converts fewer followers.<\/p>\n<div data-index=\"1\">\n<p><img decoding=\"async\" src=\"https:\/\/www.socialmediaexaminer.com\/wp-content\/uploads\/2024\/10\/Ai_Society_Logo_300.png\" alt=\"AI Business Society\" width=\"220\"><\/p>\n<h2>Which AI Moves Actually Matter?<\/h2>\n<p>\nThat&#8217;s what every marketer is wrestling with now. New AI strategies, new tools, new takes every week &acirc;&#8364;&#8221; but no clarity. Most marketers and business owners are trying to figure out AI alone.\n<\/p>\n<p>The <strong>AI Business Society<\/strong> is your trusted guide. Get expert-led training you can put to work immediately. Plus a community of marketers sharing what&#8217;s actually working.<\/p>\n<p><a href=\"https:\/\/www.socialmediaexaminer.com\/aisociety\/?smesite=aisociety-site-midpage-ad-top\">I&#8217;M READY FOR REAL AI RESULTS<\/a>\n<\/p>\n<\/div>\n<p>A post about burnout, for example, can get a lot of engagement because almost everyone relates to it. This kind of content gets likes and impressions without necessarily converting viewers into followers, because it doesn&#8217;t signal specific expertise.<\/p>\n<p>But If you post about CISO burnout (the stress of managing security breaches, the specific ways the role grinds people down), that&#8217;s more likely to attract followers who match your target audience, because it speaks directly to their lived experience.<\/p>\n<h3><strong>Tips to Create Awareness Content<\/strong><\/h3>\n<p id=\"h-\">Will&acirc;&#8364;&#8482;s research consistently shows that infographics and carousels go viral more than any other format on LinkedIn; he posts approximately 4 per week.<\/p>\n<figure class=\"article-inline-figure\"><img src=\"https:\/\/www.socialmediaexaminer.com\/wp-content\/uploads\/2024\/10\/Ai_Society_Logo_300.png\" alt=\"How to Create Content on LinkedIn to Attract Your Ideal Prospects\" class=\"article-inline-img\" loading=\"lazy\" decoding=\"async\" \/><\/figure>\n<figure><img loading=\"lazy\" decoding=\"async\" width=\"810\" height=\"1200\" src=\"https:\/\/www.socialmediaexaminer.com\/wp-content\/uploads\/2026\/05\/how-to-create-content-on-linkedIn-to-attract-your-ideal-prospects-awareness-content.jpg\" alt=\"how-to-create-content-on-linkedIn-to-attract-your-ideal-prospects-awareness-content\" srcset=\"https:\/\/www.socialmediaexaminer.com\/wp-content\/uploads\/2026\/05\/how-to-create-content-on-linkedIn-to-attract-your-ideal-prospects-awareness-content.jpg 810w, https:\/\/www.socialmediaexaminer.com\/wp-content\/uploads\/2026\/05\/how-to-create-content-on-linkedIn-to-attract-your-ideal-prospects-awareness-content-691x1024.jpg 691w, https:\/\/www.socialmediaexaminer.com\/wp-content\/uploads\/2026\/05\/how-to-create-content-on-linkedIn-to-attract-your-ideal-prospects-awareness-content-768x1138.jpg 768w\" sizes=\"auto, (max-width: 810px) 100vw, 810px\"><\/figure>\n<p>Pure text posts have the worst median performance of any format, though text posts do go viral less frequently than other formats. However, adding a single image to a text post can at least double post performance compared to text alone. The one critical rule: the image must match the first two lines of your post, not the full post.<\/p>\n<p>LinkedIn users decide whether to keep reading based on the combination of the hook text and the image. An image that ties in with a detail from line 17 creates confusion at the critical decision point and causes the reader to scroll past.<\/p>\n<p><strong>Awareness Content Ratio:<\/strong> If your primary goal is growing followers, aim for four out of seven posts per week in this category.<\/p>\n<p><strong>Pro Tip: <\/strong>Maintain a simple Google Sheet with columns for post, link, and number of likes. Whenever you see a post in your feed that performs significantly better than average, especially relative to what that creator typically gets, log it. Then ask: Could I apply this theme to my specific niche? How?<\/p>\n<h2><strong>#2: Create Trust-Building Content<\/strong><\/h2>\n<p>Once people follow you, the question becomes: why should they buy from you? They know you. But building trust is different from awareness, and it requires a different kind of content.<\/p>\n<p>Trust-building posts are typically story-driven, and a story is a vehicle for a message, not the message itself.<\/p>\n<p>The most common mistake people make with this format is confusing a personal confession with a post that builds trust. Will sees many posts where someone shares something genuinely painful or difficult from their life or business, but without a clear lesson at the end, the reader is left thinking &acirc;&#8364;&#339;that&#8217;s sad&acirc;&#8364; with no takeaway and no reason to feel differently about the poster.<\/p>\n<p>The story needs to arrive at something the reader can apply. If your content doesn&#8217;t leave the reader with a clear, actionable lesson, it&#8217;s not building the kind of trust that moves people toward buying.<\/p>\n<p>Two types of story hooks work well on LinkedIn.<\/p>\n<p>The first is the authoritative hook. This is where you lead with credentials or experience that signal you&#8217;re worth listening to.<\/p>\n<p>For example, &acirc;&#8364;&#339;20 years of marketing experience in 60 seconds&acirc;&#8364; implies that if you have 20 years of experience, reading for the next 60 seconds is likely to be worth someone&acirc;&#8364;&#8482;s time. You&#8217;re not asking the reader to trust you based on your word; you&#8217;re giving them a reason to try.<\/p>\n<figure class=\"article-inline-figure\"><img src=\"https:\/\/www.socialmediaexaminer.com\/wp-content\/uploads\/2026\/05\/how-to-create-content-on-linkedIn-to-attract-your-ideal-prospects-awareness-content.jpg\" alt=\"How to Create Content on LinkedIn to Attract Your Ideal Prospects\" class=\"article-inline-img\" loading=\"lazy\" decoding=\"async\" \/><\/figure>\n<p>The second is the personal\/emotive hook.<\/p>\n<p>Will&acirc;&#8364;&#8482;s <a href=\"https:\/\/www.linkedin.com\/posts\/will-mctighe_my-mum-gave-up-everything-for-me-as-a-single-share-7461391483565133824-Sigz?utm_source=share&amp;utm_medium=member_desktop&amp;rcm=ACoAAAKuYDUBe1ORX64SqWtr1Vgv5GK1rB9WeDU\">post<\/a> about being able to visit his mother in the UK whenever he wants because his businesses give him flexibility is a great example. The surface story was about his mom. The underlying message, aimed at small business owners who want freedom in their lives, was: build your personal brand so you can build that kind of backup and flexibility into your work.<\/p>\n<figure><img loading=\"lazy\" decoding=\"async\" width=\"830\" height=\"1254\" src=\"https:\/\/www.socialmediaexaminer.com\/wp-content\/uploads\/2026\/05\/how-to-create-content-on-linkedIn-to-attract-your-ideal-prospects-trust-content-1.png\" alt=\"how-to-create-content-on-linkedIn-to-attract-your-ideal-prospects-trust-content-1\" srcset=\"https:\/\/www.socialmediaexaminer.com\/wp-content\/uploads\/2026\/05\/how-to-create-content-on-linkedIn-to-attract-your-ideal-prospects-trust-content-1.png 830w, https:\/\/www.socialmediaexaminer.com\/wp-content\/uploads\/2026\/05\/how-to-create-content-on-linkedIn-to-attract-your-ideal-prospects-trust-content-1-678x1024.png 678w, https:\/\/www.socialmediaexaminer.com\/wp-content\/uploads\/2026\/05\/how-to-create-content-on-linkedIn-to-attract-your-ideal-prospects-trust-content-1-768x1160.png 768w\" sizes=\"auto, (max-width: 830px) 100vw, 830px\"><\/figure>\n<h3><strong>Tips to Create Trust-Building Content<\/strong><\/h3>\n<p><strong>Trust-Building Content Ratio:<\/strong> Aim for two out of seven posts per week in this category.<\/p>\n<div data-index=\"9\">\n<h2>3 Days of World-Class Training&acirc;&#8364;&#8221;Zero Travel!<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.socialmediaexaminer.com\/wp-content\/uploads\/2024\/04\/World25_Tickets_Virtual.png\" alt=\"Social Media Marketing World\" width=\"250\" height=\"187\"><\/p>\n<div>\n<p>Couldn&#8217;t make it to Social Media Marketing World and AI Business World this year? Get all of the great content at a fraction of the price with a Virtual ticket. <\/p>\n<p>\nThat&acirc;&#8364;&#8482;s full access to <strong>recordings of every keynote, workshop, and session<\/strong>&acirc;&#8364;&#8221;the ones people travel thousands of miles to see. Don&#8217;t wait. Get your Virtual ticket and enjoy actionable content that you can watch anytime, anywhere. <\/p>\n<\/div>\n<p><a href=\"https:\/\/www.socialmediaexaminer.com\/smmworld\/virtual\/?smesite=world-site-midpage-ad-middle-virtual\"> GET YOUR VIRTUAL TICKET NOW<\/a> <\/p>\n<\/div>\n<p>When writing trust-building posts, use the Story &acirc;&#8224;&#8217; Lesson &acirc;&#8224;&#8217; Application framework. Tell the story, draw out the lesson, then describe how the reader can apply it. The story should follow an arc: adversity, then a turning point. That structure is psychologically compelling and consistently outperforms posts that are just flat recounts of events.<\/p>\n<p>In this stage, video builds deeper trust, even with less reach. Will&#8217;s own videos consistently underperform his text-and-image content in terms of views. But when he gets on calls with potential clients, they remember him from his video because video creates a sense of familiarity that static posts can&#8217;t replicate.<\/p>\n<p>For photos in trust-building text posts, choose the right image to signal authority. A photo of you on stage, speaking into a microphone, tells viewers that others are listening to you, which makes them more willing to listen, too.<\/p>\n<figure><img loading=\"lazy\" decoding=\"async\" width=\"830\" height=\"788\" src=\"https:\/\/www.socialmediaexaminer.com\/wp-content\/uploads\/2026\/05\/how-to-create-content-on-linkedIn-to-attract-your-ideal-prospects-trust-content-2.png\" alt=\"how-to-create-content-on-linkedIn-to-attract-your-ideal-prospects-trust-content-2\" srcset=\"https:\/\/www.socialmediaexaminer.com\/wp-content\/uploads\/2026\/05\/how-to-create-content-on-linkedIn-to-attract-your-ideal-prospects-trust-content-2.png 830w, https:\/\/www.socialmediaexaminer.com\/wp-content\/uploads\/2026\/05\/how-to-create-content-on-linkedIn-to-attract-your-ideal-prospects-trust-content-2-768x729.png 768w\" sizes=\"auto, (max-width: 830px) 100vw, 830px\"><\/figure>\n<p>Will is explicit on one point here: don&#8217;t stage these photos. If you don&#8217;t have stage photos, a photo with a team or at an event works well. The goal is to pair a visual that reinforces your credibility with the story&#8217;s opening lines.<\/p>\n<figure class=\"article-inline-figure\"><img src=\"https:\/\/www.socialmediaexaminer.com\/wp-content\/uploads\/2026\/05\/how-to-create-content-on-linkedIn-to-attract-your-ideal-prospects-trust-content-1.png\" alt=\"How to Create Content on LinkedIn to Attract Your Ideal Prospects\" class=\"article-inline-img\" loading=\"lazy\" decoding=\"async\" \/><\/figure>\n<p><strong>Trust-Building Content Ratio:<\/strong> Aim for two out of seven posts per week in this category. Will&#8217;s recommendation: don&#8217;t lead with video when you&#8217;re just starting out, and don&#8217;t get discouraged when video posts underperform. Aim for one video per week as you shift more of your content toward trust-building.<\/p>\n<p><strong>Pro Tip<\/strong>: Use AI to mine your existing conversations for stories. If you regularly talk to clients or customers, paste call transcriptions into Claude or ChatGPT with a prompt asking for 20 to 30 powerful stories from those conversations. Go through the list and identify the strongest ones.<\/p>\n<p>The second tactic is less obvious but equally valuable: ask the AI to identify impactful stories that <em>you<\/em> told in those same calls. When you&#8217;re talking through a problem with a client, you often tell stories or make points that land well in the moment and then immediately forget them. Recording your own conversations and asking an AI to surface the stories you shared gives you a bank of material you didn&#8217;t know you had.<\/p>\n<h2><strong>#3: Create Lead Generation Content<\/strong><\/h2>\n<p>The third stage is where you convert interest into action. Your followers know you (awareness) and like what you stand for (trust). The remaining barrier is risk. Lead generation content is designed to de-risk the purchase and show potential buyers that people like them have worked with you and gotten results.<\/p>\n<p>In this stage, generic testimonials such as &acirc;&#8364;&#339;Will was great to work with, highly recommend&acirc;&#8364;) are nearly useless for lead generation because they don&#8217;t answer the question a buyer is actually asking: <em>Has someone with my specific problem worked with this person and achieved the result I&#8217;m looking for?<\/em><\/p>\n<p>Transformation case studies are the most effective lead gen format.<\/p>\n<p>These posts follow a specific arc. The hook should state a large outcome achieved in a short period of time: for instance, &acirc;&#8364;&#339;Jimmy grew 10,000 followers in a week.&acirc;&#8364; That&#8217;s the pattern (big result, short timeframe) because it speaks directly to what buyers want: maximum outcome, minimum effort, maximum certainty.<\/p>\n<p>After the hook, you describe the starting problems in relatable language. In this hypothetical, you&#8217;d establish that Jimmy had been posting for three years and had accumulated only ten followers. That detail is critical because it allows the reader to see themselves: <em>I&#8217;ve been trying for ages, too.<\/em><\/p>\n<p>From there, you describe what changed and how you worked together. The crucial framing here is that the client is the hero of the story, not you. The language should put them on a pedestal: they chose to invest in themselves, and they did the hard work to implement it. Your role was to give them the tools or knowledge that made it possible.<\/p>\n<p>Close with a call to action that includes authentic urgency, but don&#8217;t manufacture urgency; use what you genuinely have. If you have a conference with a date, the date itself is the urgency. If you have a program with limited spots, the scarcity is real.<\/p>\n<p><strong>Pro Tip: <\/strong>If your business growth happens off-platform, include the link.<strong> <\/strong>Will includes a link in every lead generation post.<\/p>\n<figure class=\"article-inline-figure\"><img src=\"https:\/\/www.socialmediaexaminer.com\/wp-content\/uploads\/2024\/04\/World25_Tickets_Virtual.png\" alt=\"How to Create Content on LinkedIn to Attract Your Ideal Prospects\" class=\"article-inline-img\" loading=\"lazy\" decoding=\"async\" \/><\/figure>\n<p>His analysis of more than 100,000 posts found that posts with links outperformed those without links overall, not because links boost distribution, but because posts with links tended to contain genuinely valuable resources. The content quality drove saves, dwell time, and shares that more than compensated for the algorithmic penalty.<\/p>\n<p>What performs best in this format is educational resources, specifically curated lists and reference posts where the linked content is valuable enough to stand on its own.<\/p>\n<h3><strong>Tips to Create Lead-Generating Content<\/strong><\/h3>\n<p>In this stage, screenshots of client testimonials, specifically text messages, iMessages, and Slack messages showing someone describing their result, are more credible than polished written testimonials because they look unfiltered.<\/p>\n<p>Raw, unproduced client video testimonials also work well in this category. The lack of polish actually increases perceived authenticity.<\/p>\n<p>Logo posts are another option. These place your company logo next to a well-known brand&#8217;s logo on a solid color background. The purpose is borrowed credibility: if someone lands on your profile and sees that Microsoft worked with you, they&#8217;re more likely to consider you. You&#8217;re associating your brand with a brand they already trust.<\/p>\n<p>Video demos are especially effective if you have a product or service with a visible process. The key is not to showcase features but to walk through a specific pain point and show how you solve it.<\/p>\n<p>A video from ZoomInfo&#8217;s CEO featured a thumbnail that read &acirc;&#8364;&#339;How to find in-market buyers in your territory in 4 minutes.&acirc;&#8364; A salesperson, seeing that thumbnail, has an immediate, personal reason to watch and potentially sign up for a demo.<\/p>\n<p><strong>Lead Generation Content Ratio:<\/strong> Aim for one out of seven posts per week in this category. When launching a product or event, you can temporarily deviate from these ratios. Running a full week of promotional content before a conference, for example, is fine. Over the long run, the 4-2-1 ratio (awareness, trust, lead gen) is the sustainable baseline.<\/p>\n<div>\n<p><strong>Will McTighe<\/strong> is a LinkedIn strategist and the founder of <em>WM Media<\/em>. His software, <a href=\"https:\/\/saywhat.ai\/\" target=\"_blank\">SayWhat<\/a>, helps small business owners build their LinkedIn brands through tools for finding top-performing content, writing posts, designing infographics, and commenting more efficiently. Explore his LinkedIn-focused <a href=\"https:\/\/levelupnewsletter.beehiiv.com\/\" target=\"_blank\">Level Up Newsletter<\/a>. Follow him on <a href=\"https:\/\/www.linkedin.com\/in\/will-mctighe\/\" target=\"_blank\">LinkedIn<\/a>.<\/p>\n<\/div>\n<h3 id=\"h-other-notes-from-this-episode\">Other Notes From This Episode<\/h3>\n<ul>\n<\/ul>\n<p><strong>Where to subscribe<\/strong>: <a title=\"Subscribe on Apple Podcast\" href=\"https:\/\/podcasts.apple.com\/us\/podcast\/social-media-marketing-podcast\/id549899114\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Apple Podcasts<\/a> | <a title=\"Subscribe on Spotify\" href=\"https:\/\/open.spotify.com\/show\/39jI0ihm8h0RVvNhxa8jgM\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Spotify<\/a> | <a href=\"https:\/\/music.youtube.com\/playlist?list=PLyqdnWmgSb_ZM5lBiO0zqd-oC8PAofmAe&amp;si=ym0N4ex6mCBqyqeE\" target=\"_blank\" rel=\"noopener\">YouTube Music<\/a> | <a href=\"https:\/\/www.youtube.com\/socialmediaexaminer?sub_confirmation=1\" target=\"_blank\" rel=\"noopener\">YouTube<\/a> | <a href=\"https:\/\/music.amazon.com\/podcasts\/10c08ca3-1d05-40eb-9bbf-5263f3655e71\/social-media-marketing-podcast\" target=\"_blank\" rel=\"noopener\">Amazon Music<\/a> | <a title=\"Subscribe via RSS\" href=\"https:\/\/socialmediamarketing.libsyn.com\/rss\" target=\"_blank\" rel=\"nofollow noopener\">RSS<\/a><\/p>\n<p>&acirc;&#339;&#8249;&eth;&#376;&frac12; If you enjoyed this episode of the Social Media Marketing podcast, please <a href=\"https:\/\/podcasts.apple.com\/us\/podcast\/social-media-marketing-podcast\/id549899114\" target=\"_blank\">head over to Apple Podcasts, leave a rating, write a review, and subscribe<\/a>.<\/p>\n<figure class=\"article-inline-figure\"><img src=\"https:\/\/www.socialmediaexaminer.com\/wp-content\/uploads\/2026\/05\/how-to-create-content-on-linkedIn-to-attract-your-ideal-prospects-trust-content-2.png\" alt=\"How to Create Content on LinkedIn to Attract Your Ideal Prospects\" class=\"article-inline-img\" loading=\"lazy\" decoding=\"async\" \/><\/figure>\n<hr>\n<h3><span>Stay Up-to-Date: Get New Marketing Articles Delivered to You!<\/span><\/h3>\n<p>Don&#8217;t miss out on upcoming social media marketing insights and strategies! Sign up to receive notifications when we publish new articles on Social Media Examiner. Our expertly crafted content will help you stay ahead of the curve and drive results for your business. Click the link below to sign up now and receive our annual report!<\/p>\n<div data-index=\"5\">\n<p><img decoding=\"async\" src=\"https:\/\/www.socialmediaexaminer.com\/wp-content\/uploads\/2024\/04\/Ai_Explored-B.jpg\" alt=\"AI EXPLORED\" width=\"250\"><\/p>\n<h2>Curious About How to Use AI?<\/h2>\n<div>\n<p>Our newest show, AI Explored, might be just what you&#8217;re looking for. It&#8217;s for marketers, creators, and entrepreneurs who want to understand how to use AI in their business.\n<\/p>\n<p>\nIt&#8217;s hosted by Michael Stelzner and explores this exciting new frontier in easy-to-understand terms.<\/p>\n<p>\nPull up your favorite podcast app and search for AI Explored. Or click the button below for more information.<\/p>\n<\/div>\n<p><a href=\"https:\/\/www.socialmediaexaminer.com\/ai-explored-podcast\/?smesite=aiexplored-site-midpage-ad-bottom\">I WANT TO LEARN MORE ABOUT AI<\/a>\n<\/p>\n<\/div>\n<\/div>\n<\/article>\n","protected":false},"excerpt":{"rendered":"<p>Wondering how to attract the people on LinkedIn who actually want to buy from you? Want to know which LinkedIn post formats drive the right kind of reach and engagement? In this article, you&#8217;ll discover a three-part LinkedIn content funnel framework plus the specific post formats and posting ratios that make it work. This article was co-created by Will McTighe and Michael Stelzner. For more about Will, scroll to the end of this article. Why You Should Build a Funnel-Based LinkedIn Content Strategy and How to Get Started The biggest&hellip;<\/p>\n","protected":false},"author":4,"featured_media":5425,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[181],"tags":[203,201,200,185,204,202,184,205,182,183],"class_list":["post-5426","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media-and-trends","tag-attract","tag-content","tag-create","tag-digital","tag-ideal","tag-linkedin","tag-marketing","tag-prospects","tag-socialmedia","tag-trends"],"_links":{"self":[{"href":"https:\/\/celebrateidea.com\/index.php?rest_route=\/wp\/v2\/posts\/5426","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrateidea.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrateidea.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrateidea.com\/index.php?rest_route=\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrateidea.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=5426"}],"version-history":[{"count":0,"href":"https:\/\/celebrateidea.com\/index.php?rest_route=\/wp\/v2\/posts\/5426\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrateidea.com\/index.php?rest_route=\/wp\/v2\/media\/5425"}],"wp:attachment":[{"href":"https:\/\/celebrateidea.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=5426"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrateidea.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=5426"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrateidea.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=5426"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}