{"id":5481,"date":"2026-06-04T13:23:44","date_gmt":"2026-06-04T13:23:44","guid":{"rendered":"https:\/\/celebrateidea.com\/?p=5481"},"modified":"2026-06-04T13:23:44","modified_gmt":"2026-06-04T13:23:44","slug":"from-matchmaking-to-content-creation-how-ai-is-revolutionizing-event-planning","status":"publish","type":"post","link":"https:\/\/celebrateidea.com\/?p=5481","title":{"rendered":"From Matchmaking To Content Creation: How AI Is Revolutionizing Event Planning"},"content":{"rendered":"<div data-hide-featured-media=\"1\">\n<p><span>You&acirc;&#8364;&#8482;ve heard this before, but it bears repeating: Gen Z is unlike any generation we&acirc;&#8364;&#8482;ve ever seen. These young professionals and young adults are digital natives who are full of energy. They grew up in the age of 24\/7 social media and COVID-19, which gives this generation a unique perspective on marketing&acirc;&#8364;&#8221;including live events.<\/span><\/p>\n<p><span>For event marketers, it can be tricky to understand this up-and-coming generation entering the workforce. How can you market to Gen Z? What events do they enjoy?&nbsp;<\/span><\/p>\n<p><span>In this guide, we&acirc;&#8364;&#8482;ll give you a quick primer on Gen Z, plus actionable tips to help you better engage this crowd at your next corporate event.<\/span><\/p>\n<h2><b>Who Is Gen Z?<\/b><\/h2>\n<p><span>Before you market to any audience, you need to understand who they are and where they come from. If you aren&acirc;&#8364;&#8482;t part of Gen Z, you might feel confounded by the preferences of these young whipper-snappers, so it&acirc;&#8364;&#8482;s extra important to do your homework on this audience.&nbsp;<\/span><\/p>\n<p><span>Gen Z includes people born between <\/span><a href=\"https:\/\/www.aecf.org\/blog\/generation-z-statistics\"><span>1997 and 2012<\/span><\/a><span>. The oldest Zoomers (as they&acirc;&#8364;&#8482;re affectionately called) are 26, and the youngest are 11. While Gen Z tends to like the same things that teens, young adults, and young professionals have always loved, this generation has many unique qualities that impact how they respond to marketing messaging.&nbsp;<\/span><\/p>\n<p><span>Marketers need to understand that Gen Z is:&nbsp;<\/span><\/p>\n<figure class=\"article-inline-figure\"><img src=\"https:\/\/helloendless.com\/wp-content\/uploads\/2023\/06\/Crafting-Corporate-Events-That-Resonate-with-Gen-Z.jpg\" alt=\"From Matchmaking To Content Creation: How AI Is Revolutionizing Event Planning\" class=\"article-inline-img\" loading=\"lazy\" decoding=\"async\" \/><\/figure>\n<ul>\n<\/ul>\n<h2><strong>Gen Z and Live Events: How To Engage the New Workforce<\/strong><\/h2>\n<p><span>As you can see, Gen Z has some critical differences that affect how they interact with each other, marketing messages, and businesses. As the <\/span><a href=\"https:\/\/helloendless.com\/average-age-of-attendees\/\"><span>average age of B2B event attendees continues to decrease<\/span><\/a><span>, event planners need to tweak their approaches to design Gen Z-friendly events that turn more heads.&nbsp;<\/span><\/p>\n<p><span>Instead of scratching your head, follow these tips to create a better experience for Gen Z professionals at your next event.<\/span><\/p>\n<h3><b>Plan a Digitally-Connected Event<\/b><\/h3>\n<p><span>Events are already trending towards digital-first spaces, but this is a must-have for Gen Z audiences.&nbsp;<\/span><\/p>\n<p><span>Ideally, <\/span><a href=\"https:\/\/helloendless.com\/hybrid-event-examples\/\"><span>plan a hybrid event<\/span><\/a><span> that allows for either in-person connection or remote attendance. From an event planning perspective, this is a great way to boost ticket sales and reduce your cost per attendee. And it doesn&acirc;&#8364;&#8482;t hurt that Gen Z loves having the option to attend in-person or virtually.<\/span><\/p>\n<p><span>But you&acirc;&#8364;&#8482;ll need more than a hybrid setup to satisfy Gen Z. They also need:&nbsp;<\/span><\/p>\n<ul>\n<\/ul>\n<h3><b><a href=\"https:\/\/helloendless.com\/wp-content\/uploads\/2023\/06\/alexander-shatov-mr4JG4SYOF8-unsplash-scaled.jpg\" rel=\"prettyPhoto[gallery-2ESU]\" data-slb-active=\"1\" data-slb-asset=\"590853292\" data-slb-internal=\"0\" data-slb-group=\"44084\"><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/helloendless.com\/wp-content\/uploads\/2023\/06\/alexander-shatov-mr4JG4SYOF8-unsplash-scaled.jpg\" alt width=\"2560\" height=\"1920\" srcset=\"https:\/\/helloendless.com\/wp-content\/uploads\/2023\/06\/alexander-shatov-mr4JG4SYOF8-unsplash-scaled.jpg 2560w, https:\/\/helloendless.com\/wp-content\/uploads\/2023\/06\/alexander-shatov-mr4JG4SYOF8-unsplash-300x225.jpg 300w, https:\/\/helloendless.com\/wp-content\/uploads\/2023\/06\/alexander-shatov-mr4JG4SYOF8-unsplash-1024x768.jpg 1024w, https:\/\/helloendless.com\/wp-content\/uploads\/2023\/06\/alexander-shatov-mr4JG4SYOF8-unsplash-768x576.jpg 768w, https:\/\/helloendless.com\/wp-content\/uploads\/2023\/06\/alexander-shatov-mr4JG4SYOF8-unsplash-1536x1152.jpg 1536w, https:\/\/helloendless.com\/wp-content\/uploads\/2023\/06\/alexander-shatov-mr4JG4SYOF8-unsplash-2048x1536.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\"><\/a>Spread the Word via Social Media and Influencers<\/b><\/h3>\n<p><span>It&acirc;&#8364;&#8482;s always good to use a mix of marketing channels to promote your events, but Gen Z responds best to social media. <\/span><a href=\"https:\/\/www.aecf.org\/blog\/generation-z-statistics\"><span>YouTube and TikTok are their platforms of choice<\/span><\/a><span>, so go all-in on video content and even video ads to encourage more event signups.<\/span><\/p>\n<figure class=\"article-inline-figure\"><img src=\"https:\/\/helloendless.com\/wp-content\/uploads\/2023\/06\/alexander-shatov-mr4JG4SYOF8-unsplash-scaled.jpg\" alt=\"From Matchmaking To Content Creation: How AI Is Revolutionizing Event Planning\" class=\"article-inline-img\" loading=\"lazy\" decoding=\"async\" \/><\/figure>\n<p><span>The tricky thing is that Gen Z doesn&acirc;&#8364;&#8482;t respond as well to traditional advertising. If you want them to hear your message, partner up with an influencer in your niche with a Gen Z audience. Influencers share branded messaging packaged in a more engaging and genuine way, which resonates with Gen Z.&nbsp;<\/span><\/p>\n<h3><b>Create Intentional Spaces and Experiences<\/b><\/h3>\n<p><span>Gen Z is young, so they value socializing and connecting with each other. When setting up your physical event venue, create spaces that encourage connection. That includes shared seating and plenty of tables.<\/span><\/p>\n<p><span>The &acirc;&#8364;&#339;Instagramability&acirc;&#8364; factor is always a concern, too. Your event setup must be so fun and aesthetic that Gen Z can&acirc;&#8364;&#8482;t wait to snap a selfie and gush about it on social media. So make it as share-worthy as possible!<\/span><\/p>\n<p><span>That might include a confetti release, balloon tunnel, or even unique entertainment options like fire breathers or rock bands.<\/span><\/p>\n<h3><b><a href=\"https:\/\/helloendless.com\/wp-content\/uploads\/2023\/06\/jakob-owens-WUmb_eBrpjs-unsplash-scaled.jpg\" rel=\"prettyPhoto[gallery-2ESU]\" data-slb-active=\"1\" data-slb-asset=\"1219820932\" data-slb-internal=\"0\" data-slb-group=\"44084\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/helloendless.com\/wp-content\/uploads\/2023\/06\/jakob-owens-WUmb_eBrpjs-unsplash-scaled.jpg\" alt width=\"2560\" height=\"1707\" srcset=\"https:\/\/helloendless.com\/wp-content\/uploads\/2023\/06\/jakob-owens-WUmb_eBrpjs-unsplash-scaled.jpg 2560w, https:\/\/helloendless.com\/wp-content\/uploads\/2023\/06\/jakob-owens-WUmb_eBrpjs-unsplash-300x200.jpg 300w, https:\/\/helloendless.com\/wp-content\/uploads\/2023\/06\/jakob-owens-WUmb_eBrpjs-unsplash-1024x683.jpg 1024w, https:\/\/helloendless.com\/wp-content\/uploads\/2023\/06\/jakob-owens-WUmb_eBrpjs-unsplash-768x512.jpg 768w, https:\/\/helloendless.com\/wp-content\/uploads\/2023\/06\/jakob-owens-WUmb_eBrpjs-unsplash-1536x1024.jpg 1536w, https:\/\/helloendless.com\/wp-content\/uploads\/2023\/06\/jakob-owens-WUmb_eBrpjs-unsplash-2048x1365.jpg 2048w, https:\/\/helloendless.com\/wp-content\/uploads\/2023\/06\/jakob-owens-WUmb_eBrpjs-unsplash-900x600.jpg 900w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\"><\/a>Emphasize Experience and Connection<\/b><\/h3>\n<p><span>Instead of planning a traditional speaker-and-audience setup, try something new for Gen Z. They like collaboration and genuine interactions, so give them plenty of opportunities to connect.&nbsp;<\/span><\/p>\n<p><span>If it makes sense for your event, group attendees into teams so they instantly have a group to chat with. <\/span><a href=\"https:\/\/helloendless.com\/ai-tips-for-events\/\"><span>Do a little professional matchmaking<\/span><\/a><span> to pair Gen Z professionals with like-minded people in their space. You can also <\/span><a href=\"https:\/\/helloendless.com\/corporate-breakout-sessions\/\"><span>plan fun breakout sessions<\/span><\/a><span> that encourage attendees to interact with each other.&nbsp;<\/span><\/p>\n<figure class=\"article-inline-figure\"><img src=\"https:\/\/helloendless.com\/wp-content\/uploads\/2023\/06\/jakob-owens-WUmb_eBrpjs-unsplash-scaled.jpg\" alt=\"From Matchmaking To Content Creation: How AI Is Revolutionizing Event Planning\" class=\"article-inline-img\" loading=\"lazy\" decoding=\"async\" \/><\/figure>\n<p><span>But whatever you do, don&acirc;&#8364;&#8482;t lean on alcohol as a crutch to make your event more fun. Some Zoomers drink, but Gen Z is<\/span><a href=\"https:\/\/helloendless.com\/cannabis-at-events\/\"><span> less into alcohol<\/span><\/a><span> than previous generations. Focus your time (and budget) on cool activities that get people excited.<\/span><\/p>\n<h3><b>Deliver a Lot of Value<\/b><\/h3>\n<p><span>Gen Z is very pragmatic regarding money, so they&acirc;&#8364;&#8482;re less likely to spend unnecessarily. For event marketing, that means you might have a hard time persuading Gen Z to upgrade to VIP tickets&acirc;&#8364;&#8221;unless some serious perks are involved.&nbsp;<\/span><\/p>\n<p><span>Try to pack as much value into your event and upgrades. That could include gourmet food, craft beverages, or high-end goodie bags. If you aren&acirc;&#8364;&#8482;t sure what they would like, check out what&acirc;&#8364;&#8482;s trending on TikTok. The 90s and 2000s nostalgia is peaking on the app, so you could deliver value by hosting a &acirc;&#8364;&#339;Blast from the Past&acirc;&#8364; VIP experience.<\/span><\/p>\n<h2><b><a href=\"https:\/\/helloendless.com\/wp-content\/uploads\/2023\/06\/xr-expo-ipDhOQ5gtEk-unsplash-1-scaled.jpg\" rel=\"prettyPhoto[gallery-2ESU]\" data-slb-active=\"1\" data-slb-asset=\"1958843661\" data-slb-internal=\"0\" data-slb-group=\"44084\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/helloendless.com\/wp-content\/uploads\/2023\/06\/xr-expo-ipDhOQ5gtEk-unsplash-1-scaled.jpg\" alt width=\"2560\" height=\"1830\" srcset=\"https:\/\/helloendless.com\/wp-content\/uploads\/2023\/06\/xr-expo-ipDhOQ5gtEk-unsplash-1-scaled.jpg 2560w, https:\/\/helloendless.com\/wp-content\/uploads\/2023\/06\/xr-expo-ipDhOQ5gtEk-unsplash-1-300x214.jpg 300w, https:\/\/helloendless.com\/wp-content\/uploads\/2023\/06\/xr-expo-ipDhOQ5gtEk-unsplash-1-1024x732.jpg 1024w, https:\/\/helloendless.com\/wp-content\/uploads\/2023\/06\/xr-expo-ipDhOQ5gtEk-unsplash-1-768x549.jpg 768w, https:\/\/helloendless.com\/wp-content\/uploads\/2023\/06\/xr-expo-ipDhOQ5gtEk-unsplash-1-1536x1098.jpg 1536w, https:\/\/helloendless.com\/wp-content\/uploads\/2023\/06\/xr-expo-ipDhOQ5gtEk-unsplash-1-2048x1464.jpg 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\"><\/a>Get a Custom Gen Z Event Planning Strategy<\/b><\/h2>\n<p><span>Gen Z is about to take the workplace by storm. Whether you&acirc;&#8364;&#8482;re planning an internal event for employees or you want to attract young professionals to a conference, it&acirc;&#8364;&#8482;s essential to understand what makes Gen Z attendees tick.&nbsp;<\/span><\/p>\n<p><span>Following these five tips will take you far, but when it&acirc;&#8364;&#8482;s crunch time, you need an experienced event team in your corner. Endless Events is here to help you understand your Gen Z audience, plan jaw-dropping events, and execute the entire shebang from start to finish. <\/span><a href=\"https:\/\/helloendless.com\/our-process\/\"><span>See how Endless is helping event planners create Gen Z-friendly events.<\/span><\/a><\/p>\n<\/div>\n<\/article>\n","protected":false},"excerpt":{"rendered":"<p>You&acirc;&#8364;&#8482;ve heard this before, but it bears repeating: Gen Z is unlike any generation we&acirc;&#8364;&#8482;ve ever seen. These young professionals and young adults are digital natives who are full of energy. They grew up in the age of 24\/7 social media and COVID-19, which gives this generation a unique perspective on marketing&acirc;&#8364;&#8221;including live events. For event marketers, it can be tricky to understand this up-and-coming generation entering the workforce. How can you market to Gen Z? What events do they enjoy?&nbsp; In this guide, we&acirc;&#8364;&#8482;ll give you a quick primer&hellip;<\/p>\n","protected":false},"author":25,"featured_media":5480,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[315],"tags":[330,201,371,43,227,331,370,332,372],"class_list":["post-5481","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-event-planning-and-innovation","tag-celebration","tag-content","tag-creation","tag-event","tag-events","tag-innovation","tag-matchmaking","tag-planning","tag-revolutionizing"],"_links":{"self":[{"href":"https:\/\/celebrateidea.com\/index.php?rest_route=\/wp\/v2\/posts\/5481","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrateidea.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrateidea.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrateidea.com\/index.php?rest_route=\/wp\/v2\/users\/25"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrateidea.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=5481"}],"version-history":[{"count":0,"href":"https:\/\/celebrateidea.com\/index.php?rest_route=\/wp\/v2\/posts\/5481\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrateidea.com\/index.php?rest_route=\/wp\/v2\/media\/5480"}],"wp:attachment":[{"href":"https:\/\/celebrateidea.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=5481"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrateidea.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=5481"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrateidea.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=5481"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}