advocates

The Death of the Follower: Why Discoverability, Niche Creators, and Employee Advocates Are Redefining Social Media Strategy

By Dwi Wanna

Comments Off on The Death of the Follower: Why Discoverability, Niche Creators, and Employee Advocates Are Redefining Social Media Strategy

September 26, 2026

6 Min Read

NEW YORK — For over a decade, the playbook for brands on social media was uniform, predictable, and rigidly linear: chase followers, scale reach, drive engagement, convert sales, and demand a larger budget. Rinse and repeat. Today, that playbook is…