intuition

The Intelligence-Driven Turn: How the $1.3 Trillion Business Events Industry is Shifting from Intuition to Predictive Data

By Ali Ikhwan

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July 15, 2026

7 Min Read

The business events and exhibition industry has long operated on a foundational premise: relationships are the primary currency of commerce. For decades, the success of major trade shows, conventions, and corporate meetings was measured by the strength…