The Entertainment Pivot: Why Agencies Are Trading “Work-for-Hire” for IP Ownership
Comments Off on The Entertainment Pivot: Why Agencies Are Trading “Work-for-Hire” for IP Ownership
June 29, 2025
The traditional advertising agency model is undergoing a radical, existential recalibration. After fifteen years of watching creativity be commoditized, optimized, and eventually automated by procurement-led processes, a new breed of agency leadership is…