This audio is auto-generated. Please let us know if you have feedback. McDonald’s on Monday laid out a new strategic plan, called McDonald’s > NEXT, that looks to boost growth and productivity at the fast-food giant. While McDonald’s has seen four straight quarters of same-store sales growth, the chain is contending with increased competition and persistent economic pressures. Along with innovating its menu, reimagining restaurants and redefining hospitality, the chain is working to connect with consumers by evolving its marketing to prioritize the type of efforts that have stoked sales.…
Read MoreHow McDonald’s is serving up culture as part of its new strategic plan
