The Identity Crisis: Is Coca-Cola’s Design Refresh a Masterclass in Branding or a Consumer UX Failure?
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October 12, 2026
When Coca-Cola announced its global design overhaul earlier this year, the objective was framed with the corporate precision typical of a multi-billion-dollar beverage giant. The company sought to unify its visual identity under one "bold,…
The Art of the Pitch: Coca-Cola’s Multi-Month Strategy to Own the World Cup Emotional Journey
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June 30, 2025
As the global sporting community turns its collective gaze toward the pitch, Coca-Cola is once again reinforcing its status as the quintessential partner of the FIFA World Cup. A sponsor since 1978, the beverage giant has moved beyond traditional…
