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Violife’s "Undairy the Craving" Campaign: A Strategic Pivot in the Booming Plant-Based Cheese Market

Suro Senen By Suro Senen
Comments Off on Violife’s "Undairy the Craving" Campaign: A Strategic Pivot in the Booming Plant-Based Cheese Market
September 8, 2025
6 Min Read

Introduction: Redefining the Dairy-Free Experience In a significant move to bridge the gap between consumer perception and product performance, Flora Food Group’s plant-based brand, Violife, has launched an ambitious, multi-layered marketing campaign…