signals

The Death of a Digital Icon: Why Sephora’s Community Closure Signals a New Era for Brand Strategy

By Ali Ikhwan

Comments Off on The Death of a Digital Icon: Why Sephora’s Community Closure Signals a New Era for Brand Strategy

September 29, 2025

6 Min Read

For over a decade, the Sephora Beauty Insider Community was the North Star of the digital marketing world. It was the "totemic" example cited in countless keynote speeches and strategy documents—a rare, thriving brand community that…