Tag: planning

5 Ways Meeting in Ireland Balances the Best of Both Worlds

Asro

Skift Take All too often, choosing a destination for incentive travel forces meeting planners to prioritize either a busy city or rural country, business or wellness, modern developments or rich cultural experiences. Here’s how planners get to have it all on the island of Ireland. This sponsored content was created in collaboration with a Skift partner. This sponsored content was created in collaboration with a Skift partner. Modern meeting planners are typically forced to choose between competing interests, such as major metropolitan cities or rest and relaxation in nature, and…

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Artful Experiences

Asep Darmawan

How art deepens connection and opens participants to new ways of thinking at — and about — events across a swath of sectors. Author: Convene Editors        This article and those listed below are part of Convene’s June 2026 issue. Find the turn-page versions of this and past issues in our digital library. Illustrations by Ellyx Martinez The core purpose of art and creative expression is to give birth to new thoughts and ideas and to help us relate to each other, neuroscientists tell us. Which sounds to us a…

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From Matchmaking To Content Creation: How AI Is Revolutionizing Event Planning

Neng Nana

You’ve heard this before, but it bears repeating: Gen Z is unlike any generation we’ve ever seen. These young professionals and young adults are digital natives who are full of energy. They grew up in the age of 24/7 social media and COVID-19, which gives this generation a unique perspective on marketing—including live events. For event marketers, it can be tricky to understand this up-and-coming generation entering the workforce. How can you market to Gen Z? What events do they enjoy?  In this guide, we’ll give you a quick primer…

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The Brief: Edgard & Cooper’s Kibble Art and a ‘Scary Movie’ Hotbox

Muslim

The Brief: Kibble Art and Glass Hotboxes FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover Edgard & Cooper’s kibble art, “Into Eternia†and glass hotboxes. ACTORS ‘HOTBOX’ A LIVING ROOM IN TIMES SQUARE TO HYPE THE NEW ‘SCARY MOVIE’ The sixth installment of “Scary Movie†lands in theaters this Friday, and in the leadup to its release, the stars of the franchise lit up Manhattan with what has become a viral stunt. In short, a glass “hotbox†featuring a detailed 2000s-era…

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Highlights From IRF Invitational 2026

Neng Nana

Incentive Research Foundation (IRF) Invitational 2026 brought together more than 500 DMCs and incentive planners for four days at Fairmont Scottsdale Princess hotel in Arizona. Amid the networking among participants, various industry topics were discussed, ranging from incentive industry trends to unavoidable situations in event contracts. Read More: Notes from the Road: Scottsdale, Arizona The Power of Incentives IRF President Stephanie Harris Chris Johnson, director of global events, travel and sports partnerships at Land O’Lakes, saw the impact of incentives during his first year at the company. “Our CEO announced…

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