Tag: content

From Matchmaking To Content Creation: How AI Is Revolutionizing Event Planning

Neng Nana

You’ve heard this before, but it bears repeating: Gen Z is unlike any generation we’ve ever seen. These young professionals and young adults are digital natives who are full of energy. They grew up in the age of 24/7 social media and COVID-19, which gives this generation a unique perspective on marketing—including live events. For event marketers, it can be tricky to understand this up-and-coming generation entering the workforce. How can you market to Gen Z? What events do they enjoy?  In this guide, we’ll give you a quick primer…

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How to Create Content on LinkedIn to Attract Your Ideal Prospects

Reynand Wu

Wondering how to attract the people on LinkedIn who actually want to buy from you? Want to know which LinkedIn post formats drive the right kind of reach and engagement? In this article, you’ll discover a three-part LinkedIn content funnel framework plus the specific post formats and posting ratios that make it work. This article was co-created by Will McTighe and Michael Stelzner. For more about Will, scroll to the end of this article. Why You Should Build a Funnel-Based LinkedIn Content Strategy and How to Get Started The biggest…

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