Author: Suro Senen

Hamptons Summer Arts & Events: Festivals & Fundraisers

Suro Senen

6/2-14 Residual Light A quietly radical group show, Residual Light foregrounds female artists pushing photography beyond the lens. Working with camera-less and alternative processes, these artists treat analog methods as collaborators rather than tools, a nod to early experimental darkroom practices now resurfacing on the East End. It’s a rare chance to see photography untethered from representation and rooted in process at the Arts Center at Duck Creek in the John Little Barn. 127 Squaw Road, East Hampton 6/2-14 What the Garden Remembers Drawing from memories of her childhood in India, Avani Patel’s What…

Read More

At Google I/O last month, the SEO industry waited for Google to launch AI Mode to the masses, and the fatalist viewpoint that it will end SEO.

Suro Senen

For the past couple of years, AI has been moving search through a structural shift. Every software tool is embedding generative AI as a new product feature for default interface, and there seems to be a new AI measuring or optimization tool every couple of days. But we’re seeing users react both positively and negatively to AI being seemingly thrust upon them. DuckDuckGo is reporting that visits to its No AI Search have tripled since Google announced Intelligent Search. Screenshot from LinkedIn, June 2026 How Everyday Users Interact With AI…

Read More

Inbox Anarchy: An Audience-First Email Marketing Strategy

Suro Senen

My theory is that marketing leaders don’t need more content. They need better filters. Each day new marketing reports, frameworks, and case studies flood your feed and inbox. There’s always another podcast episode, a LinkedIn think piece, and a “must-read†report. But, you don’t have time to consume it all. And yet, working in marketing requires knowing what matters and why. That’s why newsletters are having a moment and brands are rethinking their email marketing strategy. People are craving well-curated smart summaries of what’s happening in the world, in their…

Read More

Mixing It Up

Suro Senen

Chris Tucker owns Betta With Butta in Los Angeles. By Sara Perez Webber Chris Tucker worked as a hair stylist for nearly a decade before pivoting to a baking career, drawing on a love instilled in him as a child by his Southern grandmother. A turn as a contestant on ABC’s “The Great American Baking Show†led him to opening Betta With Butta, a Los Angeles-based bakery. Like many others in the wake of the COVID-19 pandemic, Tucker has pivoted again—this time shifting his business to remote-friendly offerings by adding…

Read More