What’s fueling AI companies’ IPO rush
Tag: socialmedia
This Streamer Has Convinced the Internet Guy Fieri Never Swallows Food on TV
World Cup tests marketers’ ability to prove value of sponsorships
This audio is auto-generated. Please let us know if you have feedback. The following is a guest piece written by Nicole Greene, vice president analyst in the Gartner Marketing Practice. Opinions are the author’s own. The 2026 FIFA World Cup will be one of the biggest brand marketing opportunities in years. It will also test something more fundamental: whether marketers can still earn attention at scale and prove the value of sponsorships. For years, the industry has leaned into digital channels and personalization to drive relevance. The assumption was that better targeting…
Read MoreMedia Briefing: Perplexity’s new ‘trust and transparency’ pitch does little to win over publishers
The words “trust†and “trustworthiness†came up at least a dozen times during a presentation by Perplexity’s head of publisher partnerships, Jessica Chan, at an IAB Tech Lab event last Thursday. And yet, two and a half years after launching its publisher partnership program, Perplexity is facing an uphill battle to win publishers’ confidence. On May 28 — the same day as Chan’s IAB Tech Lab presentation — CNN filed a lawsuit accusing the AI startup of unlawfully distributing its copyrighted content. It was the latest in a string of copyright…
Read MoreForeign Fans Are Skipping the World Cup. Sponsors Aren’t Worried.
The future of brands gets decided here. Join the industry’s top marketers at Brandweek for the ideas, insights, and connections shaping what’s next. Get your ticket. Last month, President Trump was surprised to learn that a basic ticket for the World Cup cost $1,000. “If people from Queens and Brooklyn and all of the people that love Donald Trump can’t go, I would be disappointed,†the president told the New York Post. “I would like to be able to have the people that voted for me to be able to…
Read MoreTikTok launches TikTok Pro Events, an app for cultural moments like the FIFA World Cup
TikTok announced on Wednesday that it’s launching a new stand-alone app in the U.S. dedicated to cultural milestones like the upcoming FIFA World Cup. The new app, called TikTok Pro Events, allows users to engage with other fans, explore trending videos, and access curated creator feeds. Users aged 18 and above can earn “Stars,†which can be redeemed for exclusive benefits, by completing fan-focused activities within the app, such as searching for trending hashtags, visiting the FIFA World Cup hub, and sharing content. These exclusive benefits include official FIFA World…
Read MoreAt Google I/O last month, the SEO industry waited for Google to launch AI Mode to the masses, and the fatalist viewpoint that it will end SEO.
For the past couple of years, AI has been moving search through a structural shift. Every software tool is embedding generative AI as a new product feature for default interface, and there seems to be a new AI measuring or optimization tool every couple of days. But we’re seeing users react both positively and negatively to AI being seemingly thrust upon them. DuckDuckGo is reporting that visits to its No AI Search have tripled since Google announced Intelligent Search. Screenshot from LinkedIn, June 2026 How Everyday Users Interact With AI…
Read MoreInbox Anarchy: An Audience-First Email Marketing Strategy
My theory is that marketing leaders don’t need more content. They need better filters. Each day new marketing reports, frameworks, and case studies flood your feed and inbox. There’s always another podcast episode, a LinkedIn think piece, and a “must-read†report. But, you don’t have time to consume it all. And yet, working in marketing requires knowing what matters and why. That’s why newsletters are having a moment and brands are rethinking their email marketing strategy. People are craving well-curated smart summaries of what’s happening in the world, in their…
Read MoreWhat are the latest Hootsuite product features? [May 2026]
Product Updates Analyze campaigns with new listening tools, unlock deeper analytics, and enhance AI-powered workflows with our May updates. Track TikTok hashtags, stream OwlyGPT answers in real time, monitor Threads keywords, invite guest approvers, and manage advocacy with a redesigned leaderboard — here’s everything Hootsuite shipped in May. Quick summary of May updates: What are the Hootsuite product updates for May 2026? As an all-in-one social media management platform, Hootsuite helps teams publish, engage, listen, and measure — all from a single dashboard. May’s updates strengthen AI-powered workflows, expand listening…
Read MoreHow to Create Content on LinkedIn to Attract Your Ideal Prospects
Wondering how to attract the people on LinkedIn who actually want to buy from you? Want to know which LinkedIn post formats drive the right kind of reach and engagement? In this article, you’ll discover a three-part LinkedIn content funnel framework plus the specific post formats and posting ratios that make it work. This article was co-created by Will McTighe and Michael Stelzner. For more about Will, scroll to the end of this article. Why You Should Build a Funnel-Based LinkedIn Content Strategy and How to Get Started The biggest…
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