For the past couple of years, AI has been moving search through a structural shift. Every software tool is embedding generative AI as a new product feature for default interface, and there seems to be a new AI measuring or optimization tool every couple of days. But we’re seeing users react both positively and negatively to AI being seemingly thrust upon them. DuckDuckGo is reporting that visits to its No AI Search have tripled since Google announced Intelligent Search. Screenshot from LinkedIn, June 2026 How Everyday Users Interact With AI…
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