Tag: digital

13 Trending Songs on TikTok in June 2026 (+ How to Use Them)

Raul Delapena Setiawan

Why trending TikTok sounds matter Since you’re here, I probably don’t need to tell you that using a hot sound on TikTok can increase your chances of landing on the For You Page, especially if you’re early to the trend. TikTok’s algorithm often prioritizes familiarity and repeatability, so when a song is on the rise, jumping on it can give your post more visibility. For example, if I’m scrolling through my FYP and watch a video with a particular audio, the TikTok algorithm will likely test the waters with another…

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How to measure and communicate the value of social media

Neng Nana

Effective social media management requires investment: building and maintaining a dedicated social team, overseeing their time and using resources to support their work costs a business money. Budgeting for social relies on support from executive teams, so it’s vital that social marketers are able to communicate the value of their work. But communicating social media value goes beyond justifying spend. By linking social wins to wider business metrics, social value can evolve into a strategy-defining framework that powers future successes. Social offers critical audience insights unlike any other channel, but…

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Hackers continue to exploit Meta’s AI agents

Evan Lee Salim

This audio is auto-generated. Please let us know if you have feedback. Meta’s test case of empowering artificial intelligence systems to do the work of human staff isn’t going so great. Over the weekend, reports emerged that hackers had been able to gain access to many Instagram users’ accounts by simply asking Meta’s AI assistance bot to re-assign the email address for each account. That’s all it took for Meta’s AI system to hand over control to multiple accounts, including some with large followings. Meanwhile, Meta also reportedly, didn’t have…

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