Effective social media management requires investment: building and maintaining a dedicated social team, overseeing their time and using resources to support their work costs a business money. Budgeting for social relies on support from executive teams, so it’s vital that social marketers are able to communicate the value of their work. But communicating social media value goes beyond justifying spend. By linking social wins to wider business metrics, social value can evolve into a strategy-defining framework that powers future successes. Social offers critical audience insights unlike any other channel, but…
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