Tag: media

Media Briefing: Perplexity’s new ‘trust and transparency’ pitch does little to win over publishers

Nila Kartika Wati

The words “trust†and “trustworthiness†came up at least a dozen times during a presentation by Perplexity’s head of publisher partnerships, Jessica Chan, at an IAB Tech Lab event last Thursday. And yet, two and a half years after launching its publisher partnership program, Perplexity is facing an uphill battle to win publishers’ confidence. On May 28 — the same day as Chan’s IAB Tech Lab presentation — CNN filed a lawsuit accusing the AI startup of unlawfully distributing its copyrighted content.  It was the latest in a string of copyright…

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How to measure and communicate the value of social media

Neng Nana

Effective social media management requires investment: building and maintaining a dedicated social team, overseeing their time and using resources to support their work costs a business money. Budgeting for social relies on support from executive teams, so it’s vital that social marketers are able to communicate the value of their work. But communicating social media value goes beyond justifying spend. By linking social wins to wider business metrics, social value can evolve into a strategy-defining framework that powers future successes. Social offers critical audience insights unlike any other channel, but…

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