This audio is auto-generated. Please let us know if you have feedback. The following is a guest piece written by Nicole Greene, vice president analyst in the Gartner Marketing Practice. Opinions are the author’s own. The 2026 FIFA World Cup will be one of the biggest brand marketing opportunities in years. It will also test something more fundamental: whether marketers can still earn attention at scale and prove the value of sponsorships. For years, the industry has leaned into digital channels and personalization to drive relevance. The assumption was that better targeting…
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