Author: Nila Kartika Wati

World Cup tests marketers’ ability to prove value of sponsorships

Nila Kartika Wati

This audio is auto-generated. Please let us know if you have feedback. The following is a guest piece written by Nicole Greene, vice president analyst in the Gartner Marketing Practice. Opinions are the author’s own. The 2026 FIFA World Cup will be one of the biggest brand marketing opportunities in years. It will also test something more fundamental: whether marketers can still earn attention at scale and prove the value of sponsorships. For years, the industry has leaned into digital channels and personalization to drive relevance. The assumption was that better targeting…

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Media Briefing: Perplexity’s new ‘trust and transparency’ pitch does little to win over publishers

Nila Kartika Wati

The words “trust†and “trustworthiness†came up at least a dozen times during a presentation by Perplexity’s head of publisher partnerships, Jessica Chan, at an IAB Tech Lab event last Thursday. And yet, two and a half years after launching its publisher partnership program, Perplexity is facing an uphill battle to win publishers’ confidence. On May 28 — the same day as Chan’s IAB Tech Lab presentation — CNN filed a lawsuit accusing the AI startup of unlawfully distributing its copyrighted content.  It was the latest in a string of copyright…

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How To Master Hydration with the Water Cures Protocol

Nila Kartika Wati

“I believe that water is the only drink for a wise man.†— Henry David Thoreau I find it one of the great ironies of modern life that we have to learn “skills†for the things we were born to do. Like breathing air and drinking water. Most people are “water-logged†but dehydrated at a cellular level. You can drink a gallon of water a day and still feel sluggish if that water never enters your cells. Mastering hydration ensures every drop reaches your “inner ocean.†By leveraging the biological…

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