Designing for the Next Generation: How Gen Z is Rewriting the Corporate Event Playbook
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July 10, 2025
The corporate event landscape is undergoing a structural demographic shift. As older cohorts gradually transition out of the workforce, Generation Z—those born between 1997 and 2012—is rapidly taking their place. This emerging generation of young…
From "To-Do" to "Ta-Da": A Masterclass in Corporate Gifting
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June 15, 2025
“Great news—the company wants to get appreciation gifts for the staff, and you get to run with it! Oh, and by the way, we need it done in two weeks. Have fun!” For many HR professionals, office managers, and team leads, those words trigger a complex…
