Sony’s Giant Leap: Unveiling the Rialto 65 and the New Era of Medium Format Imaging
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September 13, 2025
The landscape of high-end digital cinematography and professional photography has been irrevocably altered. In a move that signals a seismic shift in sensor technology, Sony has officially unveiled the Rialto 65, a groundbreaking medium format imaging…
Two Decades of Disruption: How Sony Alpha Redefined the Imaging Landscape
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July 6, 2025
On June 5, 2006, the photography world witnessed an event that many industry traditionalists dismissed as a curiosity: Sony, a consumer electronics giant, announced its entry into the interchangeable lens market with the Alpha 100. Twenty years later,…