Redefining Connection: How Top Event Professionals Are Rewriting the Playbook on Leadership and Experiential Design
1. Main Facts: A Paradigm Shift in Professional Development In an industry often dominated by transactional logistics and rigid scheduling, a select group of the hospitality and event sectors’ most influential leaders recently convened at the newly…
The Nostalgia Playbook: Why Experiential Marketers are Looking Backward to Move Forward in a Digital-First Era
Main Facts: The Resurgence of Retro in a Hyper-Digital World In an era dominated by hyper-personalized algorithms, artificial intelligence, and relentless digital notifications, modern consumers are experiencing an unprecedented level of screen fatigue.…
SPB Hospitality Unveils "SPB Playbook": A Strategic Realignment for Krystal and Upscale Casual Portfolio
By Julie Littman Published June 5, 2026 In a significant move aimed at streamlining operations and fostering long-term growth, SPB Hospitality CEO GJ Hart announced on Thursday the official implementation of the "SPB Playbook." This new…
Designing for the Next Generation: How Gen Z is Rewriting the Corporate Event Playbook
The corporate event landscape is undergoing a structural demographic shift. As older cohorts gradually transition out of the workforce, Generation Z—those born between 1997 and 2012—is rapidly taking their place. This emerging generation of young…
