Foreign Fans Are Skipping the World Cup. Sponsors Aren’t Worried.

Asro

The future of brands gets decided here. Join the industry’s top marketers at Brandweek for the ideas, insights, and connections shaping what’s next. Get your ticket. Last month, President Trump was surprised to learn that a basic ticket for the World Cup cost $1,000. “If people from Queens and Brooklyn and all of the people that love Donald Trump can’t go, I would be disappointed,†the president told the New York Post. “I would like to be able to have the people that voted for me to be able to…

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TikTok launches TikTok Pro Events, an app for cultural moments like the FIFA World Cup

Dwi Wanna

TikTok announced on Wednesday that it’s launching a new stand-alone app in the U.S. dedicated to cultural milestones like the upcoming FIFA World Cup. The new app, called TikTok Pro Events, allows users to engage with other fans, explore trending videos, and access curated creator feeds. Users aged 18 and above can earn “Stars,†which can be redeemed for exclusive benefits, by completing fan-focused activities within the app, such as searching for trending hashtags, visiting the FIFA World Cup hub, and sharing content. These exclusive benefits include official FIFA World…

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At Google I/O last month, the SEO industry waited for Google to launch AI Mode to the masses, and the fatalist viewpoint that it will end SEO.

Suro Senen

For the past couple of years, AI has been moving search through a structural shift. Every software tool is embedding generative AI as a new product feature for default interface, and there seems to be a new AI measuring or optimization tool every couple of days. But we’re seeing users react both positively and negatively to AI being seemingly thrust upon them. DuckDuckGo is reporting that visits to its No AI Search have tripled since Google announced Intelligent Search. Screenshot from LinkedIn, June 2026 How Everyday Users Interact With AI…

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Inbox Anarchy: An Audience-First Email Marketing Strategy

Suro Senen

My theory is that marketing leaders don’t need more content. They need better filters. Each day new marketing reports, frameworks, and case studies flood your feed and inbox. There’s always another podcast episode, a LinkedIn think piece, and a “must-read†report. But, you don’t have time to consume it all. And yet, working in marketing requires knowing what matters and why. That’s why newsletters are having a moment and brands are rethinking their email marketing strategy. People are craving well-curated smart summaries of what’s happening in the world, in their…

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What are the latest Hootsuite product features? [May 2026]

Ali Ikhwan

Product Updates Analyze campaigns with new listening tools, unlock deeper analytics, and enhance AI-powered workflows with our May updates. Track TikTok hashtags, stream OwlyGPT answers in real time, monitor Threads keywords, invite guest approvers, and manage advocacy with a redesigned leaderboard — here’s everything Hootsuite shipped in May. Quick summary of May updates: What are the Hootsuite product updates for May 2026? As an all-in-one social media management platform, Hootsuite helps teams publish, engage, listen, and measure — all from a single dashboard. May’s updates strengthen AI-powered workflows, expand listening…

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How to Create Content on LinkedIn to Attract Your Ideal Prospects

Reynand Wu

Wondering how to attract the people on LinkedIn who actually want to buy from you? Want to know which LinkedIn post formats drive the right kind of reach and engagement? In this article, you’ll discover a three-part LinkedIn content funnel framework plus the specific post formats and posting ratios that make it work. This article was co-created by Will McTighe and Michael Stelzner. For more about Will, scroll to the end of this article. Why You Should Build a Funnel-Based LinkedIn Content Strategy and How to Get Started The biggest…

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13 Trending Songs on TikTok in June 2026 (+ How to Use Them)

Raul Delapena Setiawan

Why trending TikTok sounds matter Since you’re here, I probably don’t need to tell you that using a hot sound on TikTok can increase your chances of landing on the For You Page, especially if you’re early to the trend. TikTok’s algorithm often prioritizes familiarity and repeatability, so when a song is on the rise, jumping on it can give your post more visibility. For example, if I’m scrolling through my FYP and watch a video with a particular audio, the TikTok algorithm will likely test the waters with another…

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How to measure and communicate the value of social media

Neng Nana

Effective social media management requires investment: building and maintaining a dedicated social team, overseeing their time and using resources to support their work costs a business money. Budgeting for social relies on support from executive teams, so it’s vital that social marketers are able to communicate the value of their work. But communicating social media value goes beyond justifying spend. By linking social wins to wider business metrics, social value can evolve into a strategy-defining framework that powers future successes. Social offers critical audience insights unlike any other channel, but…

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Hackers continue to exploit Meta’s AI agents

Evan Lee Salim

This audio is auto-generated. Please let us know if you have feedback. Meta’s test case of empowering artificial intelligence systems to do the work of human staff isn’t going so great. Over the weekend, reports emerged that hackers had been able to gain access to many Instagram users’ accounts by simply asking Meta’s AI assistance bot to re-assign the email address for each account. That’s all it took for Meta’s AI system to hand over control to multiple accounts, including some with large followings. Meanwhile, Meta also reportedly, didn’t have…

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Not that long ago, a close friend betrayed me.

Lina Irawan

This person treated me cruelly. They took advantage of my generosity, wasted my time, and accused me of things that weren’t true. The whole thing left me feeling saddened, disappointed, and emotionally drained. My self-righteous first instinct was to play the victim. I wanted to convince this person they were wrong—to make them see how they hurt me, to force an apology, to somehow fix the relationship by changing them. Silly me. Trying to change someone is rarely loving. More often, it’s control cloaked in concern. And the need to…

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